An Overview of the Process

Conceptualising and Designing – The carpet designs are conceived in the design offices in US and India (Panipat). They are based around a theme or inspiration and are usually influenced by the cultural and social attitudes of the place. Extensive research is carried out to understand the trends on all levels such as architectural design, colour palette, furniture etc. The collaborative effort between the design team in US and the manufacturer in India goes into the designer’s brief who uses sketches and computer design programs to show a sample design which are then incorporated into our collection for the next season. We also offer our customers customised designing in which case the end consumer needs to finally determine what the actual product will be like including their choice of colors. In case they want an exact shade for a particular rug/carpet we cater to that too. Thus, our designers ensure that they have latest color palette trends in furniture and home interiors and that they give the customers exactly the color and designs they want.